Cypriot born, Alexandra Hadji- Kyriacou moved to London in 2008 to study fashion textiles at Central Saint Martins specializing in felted woolen knitwear and favoring techniques such as jacquard, intarsia, embroidery and weaving into knit. 
 
After graduating, she gained fashion experience at labels such as Preen and Tom Ford where she learned how to compose a collection and work with manufactures. These experiences pushed Alexandra to start her own journey into fashion. This started in Cyprus where she found a local knitting manufacturer who create football scarves and specialized in jacquard and intarsia methods.
 
Alexandra took the DNA of the scarves to create her first collection of layered knitwear by using wool and yarns the factory had disregarded. With this she launched her label ‘House of Had’. 
 
Alexandra’s knitwear takes inspiration from often-unexpected elements of civilization and cultures across the globe. ‘Coming from an island influenced by its strong geographical position, I feel it is embedded within me to explore culture and tradition. I like to combine these elements together to form the basis of my ideas’.
 
Described as “new generation Missoni” by the press, Alexandra creates a new language through her knitwear designs. First focusing purely on the textiles and colour before adapting it to a silhouette.
With open-sided tunic dresses, oversized scarves and jumpers, wrapped skirts and loose fitting trousers, her clothes cross genders and can be worn by women or men of all ages.
 
Sales and all other enquiries:
 
alexandra@houseofhad.com
studio@houseofhad.com
 
Press enquiries:
 
jean@totemfashio.com